"Paramount’s Star Trek Into Darkness opened yesterday with just $13.5 million, including $3.3 million in Wednesday night IMAX sneaks and nationwide midnight showings. The film was supposed to open nationwide today, with IMAX offering the film two days early as a kind of a sneak preview gimmick that IMAX has been attempting to establish for the last couple years. But for reasons I frankly cannot fathom, Paramount moved the nationwide debut of Star Trek Into Darkness to Thursday just a couple weeks ago and more-or-less forgot to tell anyone. Unless you’re a hardcore movie nerd, you probably thought the film opened today. That’s the good news when you look at the rather poor Thursday box office figures. $13.5 million isn’t a disaster, but among Thursday openings it’s pretty low on the bar."
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