Dec 8, 2010

Google Crafts Search Advertising Tutorial

Google's market cap is right around $185 billion at the moment, making the search giant a pretty good authority on the value of search advertising. It's fitting, then, that Google has begun to offer a free video presentation called "The True Value of Search."
The company's ulterior motive - "buy search ads!" - is obvious enough that we won't spend too much time on a disclaimer. Otherwise, this looks like a decent way for small business owners to learn more about the online advertising environment.

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