More than half of local businesses are spending less than $2,500 a year on marketing, and 60 percent have no plans to raise their budgets in 2011, according to a new survey from MerchantCircle.
Facebook continues to be a popular way for merchants to market their business, with 70 percent using the social network for marketing, up from 50 percent one year ago. Facebook has now surpassed Google (66 percent) as the most widely used marketing method amongst local merchants, and is almost tied with Google search (40 percent) as one of their top three most effective marketing methods, with 37 percent rating Facebook as one of their most effective tools.
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