"Zoya Sheftalovich and Elise Dalley of CHOICE, Australia, discuss the pressure that big supermarkets place on their suppliers – and what this means for consumers.
Australia has a highly-concentrated supermarket sector. Our two big players, Coles and Woolworths, control more than 70% of the market.
Anecdotally, CHOICE had been hearing for a while that relationships between the supermarkets and their suppliers and manufacturers were strained. People were ringing us to complain of their favourite products disappearing from supermarkets, and we became aware of a trend – seemingly successful product lines were being squeezed off the shelves by home brand products."
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