SMALL BUSINESS News - What Is The Business Return Of Attending A Conference? May 16, 2012

"TopRank receives a lot of value from having me speak at conferences but you don’t have to be a speaker to realize a positive return from events. Small, large online or offline, there are numerous ways to optimize and maximize your return on conference involvment both in the short and long term.
If your company is considering whether to send you to events because of uncertain return or benefits, show them the following list.
In fact, if I were running a conference, I’d make sure these tips are shared with attendees, sponsors and speakers alike.
The first step in getting more value out of event attendance is to understand the “why”. What benefit that brings value to the business can you get from attending conferences, workshops, webinars and educational meet/tweetups? I like to say that I can “make money” at any conference. The reason why is that I am specifically aware of multiple ways to create value with events – beyond simply prospecting for new business. Here are 5 key benefits you can create from event participation and goals you can set for each:"
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