First Sydney Cook Islands flight fully booked

The new direct flight from Sydney has taken off with a bang, according to Cook Islands Tourism (CIT) chief executive Carmel Beattie.
The first direct flight from Sydney lands in Rarotonga on Sunday and is fully booked and flights all the way through July have “strong bookings, Beattie said.
She said that there has been a good reaction to the first round of media advertising in Australia, with bookings going up from 77 people in the week before advertising, to 208 in the week after.
“There was an initial rush of bookings and they have been growing steadily ever since,” she said. “What we have to do now is maintain our presence in the marketplace.”
The media campaigns were run jointly with seven tourism partners including Infinity, Qantas Vacations, and Stella. The ads promoted package deals which started at around AUD$1000 for six nights. Beattie said that they plan to continue promotional work with the four top performing tourism partners.