Usain Bolt signs biggest athletics sponsorship deal ever with Puma

Puma believes Usain Bolt’s ability to connect with fans will help him become as famous as David Beckham. Photograph: Fabrice Coffrini/AFP/Getty Images
Usain Bolt has signed the biggest sponsorship deal in athletics history, extending his contract with Puma to 2013 and catapulting the triple world record holder into the kind of financial terrain usually reserved for star footballers. ...