Nation Branding: 5 things Greece should do | Dot Kite
By Thomas Mylonas
Greece's nation brand image is suffering badly from the Greek government's debt crisis, and the country has to do something about it urgently. Greece has no positive brand in the modern sense of the word and it needs to improve it. ... Naming: Before re-creating a brand for Greece, we should start from the most important element, the name. The Hellenic Republic (official name of Greece) is most commonly known as Greece and less commonly known as Hellas. ...
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