So, you've got a terrific idea for a new product, service or business. But how do you know if it's going to sell?
That's a question I hear quite a lot from my entrepreneur clients—and from random people I meet who find out what I do.
Now, some ideas may seem like winners right off the bat. And they may be. But you don't want to invest a ton of time and money based solely on an assumption. Because we all know what happens when you assume anything. ;-)
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