Today: Embrace user empowerment or fail

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ALS, Alexander Language Schools Franchise


Apr 30, 2011

Embrace user empowerment or fail

Gerd Leonhard, the well-known media futurist and CEO of The Futures Agency, took the time to talk to CI just before heading to Hong Kong for the CI World Congress.

At the world’s biggest consumer activists’ gathering, he will be speaking about “consumer empowerment in a networked society: opportunities, challenges and future scenarios,” and he gave us a taster:

“Basically, the entire world is becoming networked via mobile devices, social media, video, and location-based offerings. The 'other three billion' are coming online at a blinding pace, and with connectivity comes not just a rise in GDP, but also a drastic rise in empowerment. Connected people behave differently, communicate differently, buy differently, learn differently and 'vote with a click' on their device.

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