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The Great Fail of China: Celebrity Over-Endorsers Confuse Fans brandchannel.com Yet, it's understandable why brands trying to reach Chinese consumers would choose this path. For example, a 2008 study titled "A Comparison of American and Chinese Consumers' Attitudes TowardAthlete Celebrity Endorsers" found that "relative to US ... See all stories on this topic » | ||
Sprint racing at the 9th ethnic games China Daily Athletes compete in the stilt racing event at the ninth National Ethnic Minority Sports Games in Guiyang, the capital of Southwest China's Guizhou province on Sept 11, 2011. The race, known as Gaojiao Jingsu in Chinese, is a popular sprinting event. ... See all stories on this topic » | ||
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Viet Nam win bronze at ISTAF Super Series event Viet Nam News Viet Nam will continue to meet Laos today, Cambodia on Saturday, and Chinese Taipei on September 19. Forty teams were divided into two zones and separated into seven groups of five or six teams each. Each group will play one round at a centralised ... See all stories on this topic » | ||
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The green dream of a marathon runner Xinhua Chen has ran marathons in more than 10 Chinese provinces over the last 10 months, running over 5000 km in the process. "Although I have found health, happiness and friendship for myself during my campaign, the thing that has impressed me most has been ... See all stories on this topic » | ||
Ethnic style wrestling amazes wrestlers from Taiwan Shanghai Daily (subscription) 13 (Xinhua) -- The wrestling events in the ongoing ninth Chinese National Ethnic Games are different from those under Olympic rules. But the charm of the ethnic style wrestling is so amazing that coach and wrestlers from Taiwan want to bring the sports ... See all stories on this topic » |
Chinese Universiade delegation of Beijing celebrating winning ... Xinhua News Agency Beijing, September 13 Sports news (reporter ... in the construction ofChinese youth sports, college athletes, China hopes to make ... www.f-paper.com/?i921383-Chinese-Universiade...of... |
HU12.Net: Olympics 2012: Chinese athletes to train in the East Riding Olympics 2012: Chinese athletes to train in the East Riding ... where they will fence in the new sports hall, ride at the equestrian centre, and train for ... China boasts as a team member one of thesport's world champions Qian Chen, who is a ... hu12net.blogspot.com/.../olympics-2012-chinese-athletes-to-tr... |
Li Na: The Global Marketing Of A Chinese Sports Superstar ... Worldcrunch all news is global. ... by: admin Li Na, Chinese Tennis Star (#96) ... The only comparable cases of Chinese athletes and sponsorships are the ... worldcrunch.com/li-na-global-marketing-chinese.../3685 |
China´s Liu Hong takes silver in women´s 20km walk at worlds ... It was to be a tough race for Chinese athlete Liu Hong to compete against ... After 5 km, Russia's Kaniskina headed the race with China's Liu Hong within the top ... english.cntv.cn/program/sportsscene/20110901/105989.shtml |
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