Today: Groupon Deals Could Hurt the Reputation of Your Business | WebProNews

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Sep 13, 2011

Groupon Deals Could Hurt the Reputation of Your Business | WebProNews

"The type of headline we ran here probably isn’t exactly the kind of thing Groupon wants to see circulating throughout the Blogosphere these days, considering all the negative press the company has been getting lately, but it is a conclusion drawn from some new academic research.
That research, from computer scientists John W. Byers and Georgios Zervas of Boston University and Michael Mitzenmacher of Harvard, finds that ratings scores on Yelp for businesses running daily deals are 10% lower on average."

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