Business-Standard - Arnold Schwarzenegger's mentor Joe Weider dies, Mar 24, 2013

"Hollywood star Arnold Schwarzenegger's mentor Joe Weider has passed away due to heart failure. He was 93. Weider was the man who launched Schwarzenegger's Hollywood career. The body building guru was the creator of the Mr Olympia bodybuilding contest and also built a magazine empire that included publications like Muscle and Fitness, Shape and Men's Fitness, reported TMZ. The 65-year-old 'Terminator' star paid tribute to the man he called "the godfather of fitness," on his website and said that he encouraged him throughout his career. "
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